Fonts for ecommerce

An online store is a conversion machine, so type has to sell and inform at the same time. The display face sets the brand's shelf presence — a bold sans reads energetic and affordable, a refined serif reads premium — and it appears on category banners and product titles where character matters. The body face carries the unglamorous but decisive text: prices, specs, sizes, shipping terms and reviews, all of which must be effortless to read and never ambiguous, so tabular-friendly figures and a clean sans pay off. Load enough weights to make prices and calls-to-action pop against descriptions without a font switch. Test your numerals specifically — a store lives on prices, and a font with awkward or non-lining figures makes a catalog look untrustworthy no matter how nice the headlines are.