Fonts for landing pages

A landing page has seconds to land a message, so the headline face does the heavy lifting. Pick a display or bold sans that stays crisp when set enormous over an image or gradient — geometric bolds like Outfit and Poppins photograph cleanly, while a high-contrast serif signals premium. The body face should make subheads and feature copy effortless at a glance, because visitors scan rather than read; a low-contrast humanist sans with a tall x-height keeps the page fast. Mind the weights: hero type is usually 700 or heavier, so confirm the display font actually ships that weight rather than relying on the browser to fake it. And keep the pairing to two clear voices — a landing page cluttered with type reads as unsure, and the call to action should be the loudest thing on screen.