Lora vs Playfair Display

Two serif faces, set live below in their own letters — then the honest take on which to pick and when.

The quick brown fox 0123456789

Loraserif

Olga Karpushina · 2011 · weights 400, 500, 600, 700

The quick brown fox 0123456789

Claus Eggers Sørensen · 2011 · weights 400, 500, 600, 700

At a glance

Role
Body / text serif
Display / headline serif
Stroke contrast
Moderate
High, thin hairlines
Reads well at length
Yes
No — for headlines
Designer
Olga Karpushina, 2011
Claus Eggers Sørensen, 2011

LoraPlayfair Display

The honest take

Both are serifs from 2011, but they are built for opposite jobs. Playfair Display (Claus Eggers Sørensen) is a high-contrast, transitional display serif — thin hairlines against thick stems, tall and elegant — that looks stunning at large headline sizes and falls apart in a paragraph, where those hairlines vanish and the eye tires. Lora (Olga Karpushina) is a moderate-contrast, screen-friendly text serif with brushed, calligraphic roots: it was drawn to be read at length. The honest rule: use Playfair Display for the headline and Lora for the body, and they even pair beautifully together. If you must pick one face to carry both roles, choose Lora — it degrades gracefully into display sizes far better than Playfair scales down into text.

The x-ray

Same size, same baseline — Lora over Playfair Display. Where they agree the strokes merge; where they argue, fringes.

Hamburgefonstiv

“Hamburgefonstiv” is the type designer's test word — it carries most of the shapes that give a face away.

Read more

More about each face: Lora · Playfair Display