Editorial font pairings

Editorial pairings are built for reading at length: strong headline hierarchy, comfortable body text, and enough contrast between the two that a scanning eye always knows where it is. They descend from newspaper and magazine tradition — decks, kickers and columns.

Expect condensed gothics and serious serifs in the headline slot with screen-optimized text faces below. These combinations suit blogs, longform journalism and any site where the words are the product.